SteelHouse® Research
EU’s ePrivacy Directive on Cookies
On May 25, 2011, a new law regarding website cookies and other ‘information storing browser technologies’ was passed. This
new law requires that all UK-operated websites must obtain consent before storing any user information in cookies and must be
complied with by May 26, 2012. What does this mean for you?
A Look Inside Retailer Deals
Want to know what deals you’ll most likely find on a retailer’s website? Curious where exactly these deals can be found? SteelHouse’s latest inforgaphic takes a look inside retailer deals, discounts, offers, and more.
The State of Online Shopping 2012
Shoppers reveal 3 key incentives that will drive their decisions to buy in 2012. Free shipping proves most persuasive when it comes to motivating shoppers to spend more in the coming year.
SteelHouse Average Order Value Program
SteelHouse’s Average Order Value Program has improved Hats in the Belfry’s average order values with Real Time Offers.
SteelHouse 2011 Holiday Shopping Forecast
Significant findings about changes in shopper behavior that retailers should expect for the 2011 holiday season. 82% of shoppers, including families, women and high income earners, expect to change their buying behavior because of the economy.
SteelHouse 2011 Shopper Report
A national survey from Synovate eNation debunks some common assumptions about the shopping habits of certain personalities.
Top 5 Retargeting Holiday Optimization Tips
Direct from SteelHouse’s Client Services team is a list of five steps you can take right now to improve your Retargeting ad creative.
SteelHouse Success Stories
3rd Party Research
eMarketer Commerce Roundup
“Given the continual changes online and mobile shopping have brought to the retail industry and the robust growth projected for online shopping and buying as well as online ad spending by the industry, eMarketer has curated a roundup of key trends, statistics and information from industry insiders relevant to retail marketers. This brief will help you navigate the growing complexity facing all retail- and commerce-oriented marketers.”
What is Real Time Targeted Marketing?
“Consumers group together and create new trends and demands that can rapidly coalesce into phenomenal opportunity. Real-time marketing technology capitalizes on this opportunity. Utilizing real-time data and personalization in marketing messages produces more impact.”
Retail 3.0: Retail Defined by Real Time, Personalized Consumer Marketing
“Those retailers without means to consistently identify shoppers to their transactions will become increasingly disadvantaged, regularly underperforming their peers and penalized in the financial markets.”
How Can Real Time Leader Scoring Drive a Competitive Edge?
“Real-time online sales lead scoring can be the difference between winning and losing a high lifetime value new customer.”
Marketing in a Real-Time World
“Digital is no longer about putting advertising on it. We’ve turned that corner. It’s about different ways that consumers are able to express themselves.”
Why Do Etailers Need Real Time Data?
“The rapid dissemination of product pricing, sales and deals via social networking further amplifies the competitive retail environment.”
Behavioral Commerce Research
Do You Really Know Your Customers?
“Probing beneath the surface of shallow customer profiles can reveal hidden opportunities and provide companies with the true market intelligence required to focus their strategies on areas with the highest growth potential.”
Shopper Data: Are You Customer-Aware?
“Those retailers without means to consistently identify shoppers to their transactions will become increasingly disadvantaged, regularly underperforming their peers and penalized in the financial markets.”
Marketing Communications: Personalization in Retail 3.0
“CEOs should demand regular measurement of their company’s total marketing cost per realized shopper, a powerful new metric available to companies in the Retail 3.0 ecosystem.”
Understand Customer Segmentation and Predictive Modeling.
“…The terms customer segmentation and customer predictive modeling are often used interchangeably when in fact they are very different and support different business objectives. … Both tools, not one or the other, are required to effectively compete in today’s customer centric marketing landscape.”
How Can You Improve Your Customer Intelligence?
“…Firms must leverage Web analytics beyond isolated Web site marketing and operations to feed analysis, decision support, and execution for the entire marketing function.”
For Best Results, Track and Understand Your Customers.
“The Technographics® data presented in this report will help market research professionals understand the existing online landscape as well as prepare for where online consumer behavior is headed.”
5 Shopper Segments that Ipsos Marketing Thinks You Should Know.
“The latest segmentation analysis by Ipsos Marketing, Shopper & Retail Researcg has identified 5 different types of global consumer packaged goods shoppers.”