Bring ‘Em Back
SteelHouse Retargeting enables retailers to direct their shoppers’ buying behavior in real time, regardless of where they navigate to on the web.
And for the first time, with SteelHouse’s award-winning Behavioral Commerce Platform, you can target shoppers and create relevant display ads based not only on product, category, and site activity, but also by their buying behaviors and shopping personalities.
Once shoppers are back on your site, SteelHouse Real Time Offers can deliver a customized offer to increase conversion rates and average order values, as well as reduce cart abandonment.
- Performance-based pricing structure. It’s simple – we only make money when you make money.
- Granular-level searching, segmenting, and targeting
- Largest ad network in the industry, including exclusive network partnerships
- Self-service or fully managed account service options included for no additional cost
- Transparent reporting – If we can see it, so can you.
The segmentation possibilities are endless, and our dedicated Client Services team is always available to assist you in creating the most effective marketing campaigns for your brand.
Supported by the most extensive ad network reach in the industry, SteelHouse Retargeting is unrivaled in its ability to place the right offers in front of the right shoppers in the way that is most likely to drive them back to your site with increased opportunity for conversion.
Widest Audience Reach Available
SteelHouse Retargeting Features:
A/B Testing
A/B Test Campaigns to quickly determine the best-performing creative and offers.
Dynamic Ads
Feature a revolving showcase of the products or categories your shopper have viewed.
Non-Dynamic Ads
Use high-definition, consumer-friendly ads that drive results.
Pay for Performance Pricing
Our Revenue Share and CPC pricing models ensure you only pay for the incremental lift we generate.
Escalating Offers
Employ escalating offers to find the optimal promotion to leverage toward each shopper personality.
Transparent Reporting
Totally transparent reporting, available 24/7 through a user-friendly self-serve interface.
Safe Pixel
Loads independently of your site, so it never interferes with page load times or shopper experience.
Easy Implementation
Two pixels to install. One user-friendly interface. Endless possibilities.
Creative Services
Your dedicated team will do all the heavy lifting: creative, account management, optimization and more.
Control Groups
Clearly see the incremental lift we’re providing via control groups.
International Reach
Our partnerships with international ad networks and affiliates enable us to offer global reach.
Retargeting Use Cases
HOT PRODUCT OF THE WEEKThe Active Shopper — Consistently window shopping online but doesn’t purchase unless she sees something that catches her eye.
Use SteelHouse Retargeting non-dynamic ads to showcase a hot product of the week to shoppers who’ve visited your site and expressed interest in a particular line of products. Or, use dynamic ads to zero in on specific products they’ve browsed to remind shoppers what they’ve viewed.
INCREASING AVERAGE ORDER VALUEThe Cart Abandoner — Almost always starts the checkout process but rarely finishes.
Dynamic Retargeted ads show these shoppers the items they browsed most recently and brings them back to your site to view them again.
Once they’re back on your site, you can use Real Time Offers to deliver an offer on their current or future purchases when they check out to decrease cart abandonment and improve customer retention.
