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Retargeting

Direct Shoppers’ Behavior Off-Site in Real Time

 

Bring ‘Em Back

SteelHouse® Retargeting enables you to direct your shoppers’ buying behavior in real time, regardless of where they navigate on the web.

With our award-winning Behavioral Commerce Platform, you can target shoppers and create relevant display ads based not only on product, category, and site activity, but also by their buying behaviors and shopping personalities.

The segmentation possibilities are endless, and our dedicated Client Services team is always available to assist you in creating the most
effective marketing campaigns for your brand.




  • Granular-level search, segment, and targeting
  • Largest ad network, exclusive network partnerships
  • Self-service or fully managed account service options
  • Transparent reporting – If we can see it, so can you
  • Performance-based pricing structure
  • Real Time Offers




    Widest Audience Reach Available

    SteelHouse Retargeting Features:


    A/B Testing

    A/B Test Campaigns to quickly determine the best-performing creative and offers.


    Advanced Segmentation

    The most advanced targeting platform available.


    Dynamic Ads

    Feature a revolving showcase of the products or categories your shopper have viewed.


    Non-Dynamic Ads

    Use high-definition, consumer-friendly ads that drive results.


    Pay for Performance Pricing

    Our Revenue Share and CPC pricing models ensure you only pay for the incremental lift we generate.


    Escalating Offers

    Employ escalating offers to find the optimal promotion to leverage toward each shopper personality.


    Transparent Reporting

    Totally transparent reporting, available 24/7 through a user-friendly self-serve interface.


    Safe Pixel

    Loads independently of your site, so it never interferes with page load times or shopper experience.


    Easy Implementation

    Two pixels to install. One user-friendly interface. Endless possibilities.


    Creative Services

    Your dedicated team will do all the heavy lifting: creative, account management, optimization and more.


    Control Groups

    Clearly see the incremental lift we’re providing via control groups.


    International Reach

    Our partnerships with international ad networks and affiliates enable us to offer global reach.

    Retargeting Use Cases


    • HOT PRODUCT OF THE WEEK

      The Active Shopper — Consistently window shopping online but doesn’t purchase unless she sees something that catches her eye.

      Use SteelHouse Retargeting non-dynamic ads to showcase a hot product of the week to shoppers who’ve visited your site and expressed interest in a particular line of products. Or, use dynamic ads to zero in on specific products they’ve browsed to remind shoppers what they’ve viewed.


    • INCREASING AVERAGE ORDER VALUE

      The Cart Abandoner — Almost always starts the checkout process but rarely finishes.

      Dynamic Retargeted ads show these shoppers the items they browsed most recently and brings them back to your site to view them again.

      Once they’re back on your site, you can use Real Time Offers to deliver an offer on their current or future purchases when they check out to decrease cart abandonment and improve customer retention.