Move from Insight to Action in an Instant
Real Time Offers give marketers access to LIVE data so they are able to deliver targeted offers to specific shoppers in real time. With Real Time Offers you’re able to get the right incentive in front of the right shopper – while they’re still on your site.
Real Time Offers can appear anywhere on your site, to deliver messaging that is relevant to page context and shopper personality. Use non-intrusive slide-outs to encourage visitors to join a loyalty program, create a flash sale, or take advantage of Free Shipping – the possibilities are endless.
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- Create a FLASH SALE on guitars for customers who have visited your site at least 4 times in the last two weeks searching for guitars, and have made at least one purchase from your site in the last month
- Offer FREE SHIPPING for the next 30 minutes to those shoppers who placed at least $75 of product in their cart and then abandoned the checkout process
- Identify people shopping on your site who are over the age of 55 and living in Florida, who have searched for products with a value of $250 or more, and offer them a 15% off their total order – for TODAY ONLY
Powered by our Behavioral Commerce Platform, Real Time Offers are launched with a single javascript tag and never requires additional creative resources on your part. And because our pixels load independently of your site, they’ll never impact load times or cause downtime, so they can be launched even if your site is on lock down or code freeze.
The SteelHouse Behavioral Commerce Platform allows you to segment shoppers not only by categories and products, but also by shopping personality and buying behavior, so that you can incentivize each segment most effectively:
- Reduce shopping cart abandonment
- Increase average order values
- Upsell, cross-sell
- Create flash sales, secret sales
- Encourage visitors to join your mailing list or loyalty program
- Time-based, seasonal sales
- New product announcements
Real Time Offers Features
No Creative Resources Needed
It’s easier to create than a search ad so no creative resources are needed to start.
No Engineering Resources Needed
Because we don’t interfere with your site code, no engineering babysitting is needed.
Reduce Cart Abandonment
Deliver a free shipping or discount offer at the right time and reduce cart abandonment.
Branded Creative
We’ll match your brand to ensure optimal results.
Dynamic Upsell/Cross-sell
Showcase other products based on what shoppers viewed or added to cart.
New Product Announcements
Enlighten shoppers about new products you have.
Time-Based/Seasonal Offers
Easily rotate up holiday, seasonal or time based offers.
Secret Sales/Flash Sales
Quickly launch to all or a segment of your shoppers.
Increase Average Order Value
Incent adding items to cart to qualify for offers like free shipping.
Grow Your Business
Discover new opportunities to definitively engage your shoppers.
Real Time Offers Match Your Site
Use Cases
Behaviorally-Driven Real Time Offers
| Shopper Type | Shopper Personality Description | Real Time Offer |
| Cart Abandoner | Adds products to their cart, but frequently leaves site without purchasing |  |
| Coupon Hunter | Browses frequently, but buys only when a coupon is offered |  |
Marketing Issues
| Marketing Issue | Marketing Issue Description | Real Time Offer |
| Increase Average Order Value | Shoppers are only purchasing one or two items, or only low-ticket items |  |
| Increase Future Sales | Return and referral rates are too low as well |  |
Business Issues
| Business Issue | Business Issue Description | Real Time Offer |
| Want to introduce new brands or products shoppers wouldn’t otherwise have considered | Has new products and brands to introduce to shoppers but engagement on email is too low and doesn’t reach 70%-80% of intended audience |  |
| Increase Seasonal Revenue | Trying to increase revenue during critical holiday period |  |
Client Testimonials
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“SteelHouse’s new platform and Real Time Offers give us the best opportunities to reach our shoppers in real time while they’re still shopping on Mrs.Fields.com. We’ve been impressed with the results to date. They make it easy for us to get the right behaviorally driven offer in front of certain shoppers while they’re still shopping which increases our conversion and ultimately our revenue, while preserving our margin on other shoppers.” — John Brinkerhoff, Online Marketing Manager, Mrs. Fields |
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“This is the best new product I’ve seen this year. It solves a number of business issues and gives us the functionality to launch new initiatives like Daily Deals that would have been impossible to pull off with our internal resources. Being able to segment shoppers in real time by their buying behavior and shopping personality – while they’re still shopping – is phenomenal since we can really tailor messages and personalize the site experience. It all results in more sales for us.”
— Matt Taylor, Director of Online Marketing and Business Development, eCampus |
