SteelHouse | ad:tech Winner | Behavioral Commerce

SteelHouse’s Behavioral Commerce Platform

Most retail marketing is focused on the product – what product someone is viewing online – but that doesn’t tell you anything about the person viewing the product or what it is that actually drives them to buy.

SteelHouse’s award-winning Behavioral Commerce Platform enables retailers to use LIVE data to instantly link tailored campaigns to individual shoppers based on their particular shopping personalities and buying behaviors.

SteelHouse offers retailers a zero reaction time marketing solution – one where you are able to both understand and act on the same platform, in real-time.

Define a target audience by their shopping personality and you can find…

Shoppers who have no problem buying at full price, especially if it’s new on the market and they’re among the first to find out about it.
Shoppers who love freebies and samples, making them great candidates for loyalty programs and strong return shoppers.
Discount-driven shoppers who are always on the lookout for a good deal. Implement a flash sale to these shoppers to increase their purchase frequency.

Define a target audience by buying behaviors and you can find…

Impulse shoppers who are more open to upsells and cross-sells.
Shoppers who won’t buy without Free Shipping. Instead of offering free shipping sitewide, extend a special offer just to these shoppers.
Shoppers who do research across a week-long span of time before purchasing, making reminders – and sometimes discounts – crucial to closing a sale.

Get the flexibility of 24-hour campaign management on a user-friendly web-based interface, along with a dedicated Client Services team that can answer your questions, suggest key shopper segments, and even help you develop ad creative.